Market Development

Through its market development programs, FAS works in partnership with the U.S. food and agricultural industry, state departments of agriculture, and others to help exporters develop and maintain global markets for the full spectrum of U.S. farm and food products, from bulk commodities to specialty foods.

By boosting agricultural export revenue and volume, FAS market development programs support U.S. farm income and enhance the overall U.S. economy.

Learn more about FAS market development and trade promotion programs below, and also by visiting the Exporting section of our site.

Resources

Economic Impact of USDA Market Development Programs

Full Report

 

Programs

Helps finance activities to market and promote U.S. agricultural commodities and products worldwide.
Provides cooperator organizations with cost-share funding for activities that build international demand for U.S. agricultural commodities.
Funds technical assistance activities to promote exports of U.S. agricultural commodities to emerging markets worldwide.
Helps U.S. organizations provide small samples of their agricultural products to potential customers overseas.
Funds projects that address sanitary, phytosanitary and technical barriers that prohibit or threaten the export of U.S. specialty crops.
Provides cost-share funding to help U.S. agricultural exporters develop new markets and mitigate the adverse effects of other countries’ trade barriers.

Data and Analysis

Attaché Report (GAIN)

China: US Pavilion at 2024 China Food and Drinks Fair

The 2024 China Food and Dinks Fair (CFDF, also called Tangjiuhui) which includes a pre-show and expo, will be held from March 16-22nd, 2024, in Chengdu, the capital city of Sichuan Province. As one of China’s largest food and beverage trade shows...
Chinese buyers are traveling back to the United States and showing strong interest in U.S. products. Since the reopening of China to travel, four delegations have participation in reverse trade missions to the United States with many others traveling...
On September 26, 2023, U.S. Ambassador Sung Y. Kim participated in the opening of one of the largest tempeh exporting factories in the world located in Bogor, Indonesia. This new factory, belonging to Tempe Azaki, will increase the company’s current...

News and Features

USDA is accepting applications for the first tranche of funding under the new Regional Agricultural Promotion Program for projects that help exporters enter new markets and increase market share in growth markets.
Agriculture is a key component of Native peoples’ culture and heritage. Today, more and more Tribal nations are looking to establish and expand access to global markets. For example, Minnesota's Red Lake, Inc. – wholly-owned by the Red Lake Nation –...
Agriculture Secretary Tom Vilsack today announced next steps in the U.S. Department of Agriculture’s efforts to bolster U.S. agricultural trade, including the department’s planned trade missions for 2024 and the opening of a public comment period for the new Regional Agricultural Promotion Program (RAPP). These efforts will help to support further growth in U.S. agricultural exports and introduce high-quality U.S. agricultural products to new markets.

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