Market Development

Through its market development programs, FAS works in partnership with the U.S. food and agricultural industry, state departments of agriculture, and others to help exporters develop and maintain global markets for the full spectrum of U.S. farm and food products, from bulk commodities to specialty foods.

By boosting agricultural export revenue and volume, FAS market development programs support U.S. farm income and enhance the overall U.S. economy.

Learn more about FAS market development and trade promotion programs below, and also by visiting the Exporting section of our site.

Resources

Economic Impact of USDA Market Development Programs

Full Report

 

Programs

Market Development Programs

Market Access Program (MAP)

Helps finance activities to market and promote U.S. agricultural commodities and products worldwide.
Market Development Programs

Foreign Market Development Program (FMD)

Provides cooperator organizations with cost-share funding for activities that build international demand for U.S. agricultural commodities.
Market Development Programs

Emerging Markets Program (EMP)

Funds technical assistance activities to promote exports of U.S. agricultural commodities to emerging markets worldwide.
Market Development Programs

Quality Samples Program (QSP)

Helps U.S. organizations provide small samples of their agricultural products to potential customers overseas.
Funds projects that address sanitary, phytosanitary and technical barriers that prohibit or threaten the export of U.S. specialty crops.
Market Development Programs

Agricultural Trade Promotion Program

Provides cost-share funding to help U.S. agricultural exporters develop new markets and mitigate the adverse effects of other countries’ trade barriers.

Data and Analysis

From October 28-December 31, 2021, FAS New Delhi (Post) organized an 8-week, “Taste of America Food Festival” with Indian retailer, Nature’s Basket. The promotion focused on gourmet U.S. food and beverage products in 36 Nature’s Basket stores throughout India.
On July 23, 2021, FAS New Delhi in collaboration with the Hyatt Regency Delhi, celebrated a “Taste of America” with a fabulous menu of inspired dishes.
Attaché Report (GAIN)

Thailand: Market Access Update for US Turkey

The U.S. Department of Agriculture and the Thai Department of Livestock Development continue negotiating market access for raw U.S. turkey meat.

News and Features

A number of the Philippines’ top agricultural leaders share a common bond: They are alumni of USDA’s Cochran Fellowship Program. They came together during the FAS trade mission in Manila last month to discuss how their fellowships have shaped their careers and the future agriculture in the Phillipines.
Deputy Secretary of Agriculture Jewel Bronaugh led a USDA trade mission to the United Kingdom June 22-24, joined by leaders from U.S. businesses, farm organizations, and state government agencies who worked together to open doors, strengthen...
U.S. products took center stage in Guadalajara May 17-19 at Mexico’s largest annual food industry trade show. FAS Administrator Daniel Whitley was there to lend his support.

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