Regional Agricultural Promotion Program

Building new markets is a top priority for USDA, with a particular emphasis on markets where we are underinvested and have not had as much export success. The $1.2 billion investment in a Regional Agricultural Promotion Program will enable exporters to diversify into new markets and increase market share in growth markets.

There is increased competition in our export markets in Asia, Africa, and Latin America. Therefore, additional investments in market development are needed to keep ahead of the competition. Analysis has shown that for every $1 invested by FAS in export market development, exports are increased by $24.50. Increased agricultural exports means income directly back to producers. Trade promotion investment helps keep existing markets open and creates access to new markets. Further, investing in non-traditional markets will help the United States diversify away from dependence on a handful of large markets and is a way to spread out risk against global market shocks.