Regional Agricultural Promotion Program

Building new markets is a top priority for USDA, with a particular emphasis on markets where we are underinvested and have not had as much export success. The $1.2 billion investment in a Regional Agricultural Promotion Program will enable exporters to diversify into new markets and increase market share in growth markets.

There is increased competition in our export markets in Asia, Africa, and Latin America. Therefore, additional investments in market development are needed to keep ahead of the competition. Analysis has shown that for every $1 invested by FAS in export market development, exports are increased by $24.50. Increased agricultural exports means income directly back to producers. Trade promotion investment helps keep existing markets open and creates access to new markets. Further, investing in non-traditional markets will help the United States diversify away from dependence on a handful of large markets and is a way to spread out risk against global market shocks.

Regional Agricultural Promotion Program Webinar

FAS is planning to conduct a webinar on Thursday, December 7, 2023 from 3:00–4:30 pm ET to discuss the RAPP program and application details.  

How to Apply

Application Deadline: Feb 2, 2024
Status: Open

USDA is providing up to $300 million in funding in its first year to support eligible projects that enable exporters to break into new markets and increase market share in growth markets. 

For information and details on how to apply to the RAPP program, visit:

RAPP applications must be submitted through the Unified Export Strategy (UES) system.  Click here to get started in the UES: Unified Export Strategy (UES).


News and Features

USDA is accepting applications for the first tranche of funding under the new Regional Agricultural Promotion Program for projects that help exporters enter new markets and increase market share in growth markets.
Agriculture Secretary Tom Vilsack today announced next steps in the U.S. Department of Agriculture’s efforts to bolster U.S. agricultural trade, including the department’s planned trade missions for 2024 and the opening of a public comment period for the new Regional Agricultural Promotion Program (RAPP). These efforts will help to support further growth in U.S. agricultural exports and introduce high-quality U.S. agricultural products to new markets.
Secretary Vilsack announced that USDA is providing $2.3 billion to help American producers maintain and develop markets for their commodities and use U.S. commodities to bolster international food aid.

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