Regional Agricultural Promotion Program (RAPP)

Recognizing that it takes significant investment to open and develop new export markets, USDA launched the $1.2 billion Regional Agricultural Promotion Program (RAPP) in 2023 in response to a bipartisan request from the U.S. Senate Committee on Agriculture, Nutrition, and Forestry.

RAPP aims to diversify and expand market opportunities for U.S. food and agricultural products beyond the traditional top customers – Canada, Mexico, the European Union, and China (including Hong Kong and Macau)  – which collectively comprise nearly 60 percent of U.S. agricultural export sales. Instead, RAPP will focus on enhancing U.S. exports to new markets in parts of the world – including South and Southeast Asia, Latin America, the Middle East and Africa – where the middle class is growing and the desire for high-quality food and farm products is increasing. Gaining market share in these diverse and dynamic markets will help U.S. exporters better weather global shocks and better compete in an increasingly volatile global marketplace.

RAPP funds are available to U.S. agricultural trade organizations, state regional trade groups, agricultural cooperatives, and state agencies that conduct approved market development activities to expand exports, address trade barriers, and showcase American agricultural products in new and diverse markets.

News and Features

Secretary Vilsack announced today that USDA is allocating $300 million to 66 U.S. organizations to build demand for American food and farm exports in high-potential markets around the globe.
Secretary Vilsack announced new USDA investments to support the U.S. specialty crops industry, including an initiative that will provide $65 million for projects that will help the sector increase global exports and expand to new markets.
USDA is accepting applications for the first tranche of funding under the new Regional Agricultural Promotion Program for projects that help exporters enter new markets and increase market share in growth markets.