Regional Agricultural Promotion Program (RAPP)

Recognizing that it takes significant investment to open and develop new export markets, USDA launched the $1.2 billion Regional Agricultural Promotion Program (RAPP) in 2023 in response to a bipartisan request from the U.S. Senate Committee on Agriculture, Nutrition, and Forestry.

RAPP aims to diversify and expand market opportunities for U.S. food and agricultural products beyond the traditional top customers. Instead, RAPP will focus on enhancing U.S. exports to new markets in parts of the world – including South and Southeast Asia, Latin America, the Middle East and Africa, and others – where the middle class is growing and the desire for high-quality food and farm products is increasing. Gaining market share in these diverse and dynamic markets will help U.S. exporters better weather global shocks and better compete in an increasingly volatile global marketplace.

RAPP funds are available to U.S. agricultural trade organizations, state regional trade groups, agricultural cooperatives, and state agencies that conduct approved market development activities to expand exports, address trade barriers, and showcase American agricultural products in new and diverse markets.