Regional Agricultural Promotion Program

Building new markets is a top priority for USDA, with a particular emphasis on markets where we are underinvested and have not had as much export success. The $1.2 billion investment in a Regional Agricultural Promotion Program will enable exporters to diversify into new markets and increase market share in growth markets.

There is increased competition in our export markets in Asia, Africa, and Latin America. Therefore, additional investments in market development are needed to keep ahead of the competition. Analysis has shown that for every $1 invested by FAS in export market development, exports are increased by $24.50. Increased agricultural exports means income directly back to producers. Trade promotion investment helps keep existing markets open and creates access to new markets. Further, investing in non-traditional markets will help the United States diversify away from dependence on a handful of large markets and is a way to spread out risk against global market shocks.

Regional Agricultural Promotion Program Webinar

FAS conducted a webinar on Thursday, December 7, 2023 to discuss the RAPP program and application details.  A video of that webinar is now available to view.  

How to Apply

Application Deadline: Feb 2, 2024
Status: Closed

News and Features

U.S. agricultural exports have reached new heights, setting a record of nearly $196 billion in 2022. Agricultural exports totaled $177 billion in 2021 and nearly $175 billion in 2023, making the last three years the three best years ever for U.S. exporters.
Secretary Vilsack announced new USDA investments to support the U.S. specialty crops industry, including an initiative that will provide $65 million for projects that will help the sector increase global exports and expand to new markets.
USDA is accepting applications for the first tranche of funding under the new Regional Agricultural Promotion Program for projects that help exporters enter new markets and increase market share in growth markets.