Market Access Program (MAP)

Through the Market Access Program (MAP), FAS partners with U.S. agricultural trade associations, cooperatives, state regional trade groups and small businesses to share the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products and commodities.

MAP reaches virtually every corner of the globe, helping build markets for a wide variety U.S. farm and food products. FAS provides cost-share assistance to eligible U.S. organizations for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research, and technical assistance. When MAP funds are used for generic marketing and promotion, participants must contribute a minimum 10-percent match. For promotion of branded products, a dollar-for-dollar match is required.

Each year, FAS announces the MAP application period and criteria on its website and via Grants.gov. Applicants apply for MAP through the Unified Export Strategy (UES) process, which allows eligible organizations to request funding from multiple USDA market development programs through a single, strategically coordinated proposal. FAS reviews the proposals and awards funds to applicants that demonstrate the potential for effective performance based on a clear, long-term strategic plan.

Directory of Market Development Program Participants

How to Apply

Application Deadline: Jun 25, 2021
Status: Closed

News and Features

The U.S. Department of Agriculture’s Foreign Agricultural Service is accepting applications from eligible organizations for fiscal year 2022 funding for five export market development programs.
The U.S. Department of Agriculture’s Foreign Agricultural Service is accepting applications from eligible organizations for fiscal year 2021 funding for five export market development programs. FAS recently published the FY 2021 Notices of Funding...
Contact: FAS Public Affairs (202) 720-7115 WASHINGTON, Nov. 15, 2016 – Agriculture Secretary Tom Vilsack today announced that the U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) is awarding $200 million to more than 70 U.S...

Programs in Action

March 22, 2019
Feature

FAS Farm Bill Listening Sessions

On March 22, 2019, the Foreign Agricultural Service (FAS) held listening sessions to solicit input from stakeholders with an interest in agency programs authorized under the Trade Title of the Agriculture Improvement Act of 2019. Thanks all the...
Some people use speed dating to find life partners, but U.S. seafood exporters recently applied the concept to finding new trading partners. On March 10, Food Export-Northeast organized an event in Boston where 17 U.S. sellers met with 15 interested...

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