Market Access Program (MAP)

Through the Market Access Program (MAP), FAS partners with U.S. agricultural trade associations, cooperatives, state regional trade groups and small businesses to share the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products and commodities.

MAP reaches virtually every corner of the globe, helping build markets for a wide variety U.S. farm and food products. FAS provides cost-share assistance to eligible U.S. organizations for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research, and technical assistance. When MAP funds are used for generic marketing and promotion, participants must contribute a minimum 10-percent match. For promotion of branded products, a dollar-for-dollar match is required.

Each year, FAS announces the MAP application period and criteria on its website and via Grants.gov. Applicants apply for MAP through the Unified Export Strategy (UES) process, which allows eligible organizations to request funding from multiple USDA market development programs through a single, strategically coordinated proposal. FAS reviews the proposals and awards funds to applicants that demonstrate the potential for effective performance based on a clear, long-term strategic plan.

Directory of Market Development Program Participants

How to Apply

Application Deadline: May 19, 2023
Status: Closed

News and Features

The U.S. Department of Agriculture’s Foreign Agricultural Service is awarding more than $203 million to nearly 70 agricultural organizations to help expand export markets for U.S. food and agricultural products via the Market Access Program and Foreign Market Development program.
The U.S. Department of Agriculture’s Foreign Agricultural Service is accepting applications from eligible organizations for fiscal year 2024 funding for five export market development programs.
USDA's Foreign Agricultural Service had an exceptional year in 2022, expanding U.S. agricultural trade, ramping up climate change resiliency work, and improving food and nutrition security around the globe.