Asia Fruit Logistica
Asia Fruit Logistica (AFL) is Asia’s only annual regional fresh produce trade fair. AFL attracts buyers from Hong Kong, China, Macau, and the region. The continued demand for high quality fruit and vegetables in Asia offers an excellent opportunity for U.S. exporters to increase sales and market share. In 2023, the USA Pavilion welcomed 20 U.S. exhibitors showcasing a variety of fresh fruits and produce including dates, apples, olives, blueberries, strawberries, table grapes, potatoes, and citrus!
With increasingly affluent and health-conscious consumers, Hong Kong will continue to be an important market for U.S. fresh fruits. In addition to being a strong market for U.S. fresh fruits, Hong Kong remains one of the most important trading hubs in the region and plays a leading role in regional re-export trade.
FAS Contact: Anne Buckley, (202) 869-9037