Trade Shows

World Map showing USDA-endorsed international trade shows.  More information on each show is available from the links below.

Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.

More information about FAS-supported trade shows can be found below. 



Remote video URL:

Endorsed International Trade Shows

May 15-17, 2024
Trade Show  |  USDA Endorsed

SIAL Canada

SIAL Canada is Canada’s leading international food show, which alternates annually between Toronto and Montreal. Canada is the second largest market worldwide for U.S. agricultural and related products exports, exceeding $33.3 billion in 2022. The...
May 28-30, 2024
Trade Show  |  USDA Endorsed

SIAL China

SIAL China is now Asia’s largest food and beverage trade show. The show sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry. Almost...
June 11-14, 2024
Trade Show  |  USDA Endorsed

Seoul Food and Hotel

Seoul Food and Hotel (SFH) is the biggest food show in South Korea, the sixth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are...

Domestic Trade Shows

May 18-21, 2024
Trade Show

National Restaurant Association Show

For more information, visit:
June 5-7, 2024
Trade Show

International Floriculture Expo

For more information, visit:
For more information, visit:

Data and Analysis

Attaché Report (GAIN)

Denmark: The 2024 Food Expo in Denmark

The Food Expo trade show is one of the leading trade events in the Nordic region and the only show in Denmark focusing on food products and (alcoholic) beverages.
The China International Import Expo (CIIE) is a trade-focused exposition hosted by the People's Republic of China (PRC) Ministry of Commerce and the Shanghai Municipal Government. This expo aims to boost the consumption of imported products.
FAS/San Jose collaborated with three Cooperators to highlight U.S. products tailored to Costa Rican food service demand at ExpHoRe - the largest trade show in Costa Rica targeting the hotel and restaurant sector.

News and Features

American farmers, ranchers, and agribusiness owners continue to have success abroad as USDA’s Foreign Agricultural Service works for U.S. agriculture.
A mother-daughter duo that runs a specialty coffee farm, mill, and roastery in Hawaii has found success in the export market with USDA's support.
Food and service have a special place in Walter Brooks, Jr.’s heart. Today, he runs Brooksmade Gourmet Foods in Atlanta, Georgia, which exports clean-label condiments, sauces, and rubs. Walter grew up food insecure, knowing the importance of people...