Trade Shows
Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.
More information about FAS-supported trade shows can be found below.
Endorsed International Trade Shows
April 29 - May 1, 2025
SIAL Canada
SIAL Canada is Canada’s leading international food show, which alternates annually between Toronto and Montreal. Canada is the second largest market worldwide for U.S. agricultural and related products exports, exceeding $28.3 billion in 2023. The...
May 6-8, 2025
Seafood Expo Global
Held annually in Barcelona, Seafood Expo Global (SEG) is the world’s largest seafood trade event offering exhibitors an excellent opportunity to reach international customers – especially in the European Union, which is the second-largest market for...
May 8-11, 2025
Food and Hotel Asia
Held annually in Singapore, FHA- Food and Beverage (FHA) is one of the largest international food and beverage trade events in Asia. With a line-up of leading global suppliers, industry professionals anticipate the most extensive showcase of trending...
Domestic Trade Shows
April 25-27, 2025
Specialty Coffee Expo
For more information, please visit: https://info.coffeeexpo.org/SCA2025/Public/Enter.aspx
April 28 - May 1, 2025
Craft Brewers Conference & Brew Expo America
For more information, please visit: https://www.craftbrewersconference.com
April 28-30, 2025
Petfood Forum
For more information, please visit: https://www.petfoodforumevents.com
Data and Analysis
The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.
Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.
In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.
News and Features
California Natural Color participated in Fi Europe’s latest show. The company opened in 1994 and is based out of Fresno, California. The company formed under the name San Joaquin Valley Concentrates and changed their name to California Natural Color in 2018 to better reflect their business model. E. & J. Gallo Winery acquired the company in 2020.
The September 4, 2024, USDA All-American Tailgate Trade Showcase at Sky Hall in São Paulo celebrated the first-ever National Football League game in Brazil while spotlighting premium U.S. agricultural products.
SIAL Paris is a biennial international food trade show and is one of the largest food innovation exhibitions in the world. SIAL Paris serves as a platform where producers, distributors, restaurateurs, and importers-exporters can explore the latest trends, products, and innovations in the food sector; sample the latest products; engage in discussions; and make new connections.