Trade Shows
Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.
More information about FAS-supported trade shows can be found below.
Endorsed International Trade Shows
February 5-7, 2025
Fruit Logistica
Fruit Logistica is the world’s leading international trade fair for fresh fruits and vegetables, dried fruits, and tree nuts. In many aspects the three days of the world leading trade show for the global fresh produce business sets the course for the...
February 11-14, 2025
BIOFACH
BIOFACH, the world's largest organic trade show, is held in Germany, the second-largest organic food market after the United States. Since 1990, BIOFACH has been the can’t-miss destination for pioneers and newcomers who share their passion for...
February 12-14, 2025
Supermarket Trade Show
Held annually in Tokyo, the Supermarket Trade Show is Japan’s leading international trade show targeting supermarket buyers and food retailers. In 2024, Supermarket Trade Show attracted over 75,000 visitors and 2,190 exhibitors and 3,521 booths. The...
Domestic Trade Shows
January 19-21, 2025
The Winter Fancy Food Show
For more information, please visit: https://www.specialtyfood.com/fancy-food-shows/winter/
March 4-7, 2025
Natural Products Expo West
For more information, please visit: https://www.expowest.com/en/home.html
March 6-8, 2025
Southeast Produce Council's Southern Exposure
For more information, please visit: https://seproducecouncil.com/events-networking/southern-exposure/
Data and Analysis
On November 5-10, ATO Shanghai organized the American Food and Agriculture Pavilion at the China International Import Expo (CIIE), the world’s largest expo for imported products. This was the second time for ATO to organize this pavilion with the American Chamber of Commerce in Shanghai.
Trade shows in China offer U.S. exporters valuable opportunities to connect with Chinese buyers. This report highlights vetted 2025 trade shows in China, including three USDA-endorsed trade shows, helping exporters showcase products and navigate market opportunities effectively.
Unlike the many smaller trade shows in Nigeria, Food and Beverage (FAB) West Africa 2024 stood out as a well-attended, well-organized, and diverse trade show featuring snack and processed foods, confectionery products, beverages, food ingredients, dairy products, grains, seafood, and food service equipment.
News and Features
The United States Department of Agriculture-endorsed SIAL Paris show and exhibition occurred Oct. 19-23, 2024. SIAL Paris is the largest food innovation exhibition and is one of the biggest food trade shows in the world.
Fi Asia is a USDA-endorsed regional trade show that brings together food ingredient manufacturers from many countries. The annual event serves as a platform for networking, knowledge sharing, and exploring new business opportunities.
Under Secretary Alexis Taylor arrived in Vancouver today to launch USDA’s first trade mission dedicated to developing export markets for Tribal and Native Hawaiian businesses and products.