Browse Data and Analysis

The China International Animal Husbandry Expo (CAHE) will be held from May 18 to 20, 2024, in Nanchang, Jiangxi Province.

The HOTELEX show in Chengdu may provide an opportunity for U.S. coffee bean, dairy, and other beverage exports to highlight their products in Southwest Chinese provinces.

FAS/Hanoi’s successful in-store promotion in July 2023 at the WinMart retail chain highlights growing opportunities to promote U.S. food, beverages and agricultural products in Vietnam.

FAS New Delhi (Post) participated at AAHAR 2023 (March 14-18, 2023), India’s premier food and beverage tradeshow.

FAS New Delhi (Post) for the first time participated in the National Restaurant Association (NRA) Trade show and Sweets and Snacks Expo (SSE) 2023, leading a delegation of major Indian buyers.

ATO Taipei, in partnership with twelve Taiwan craft beer breweries, delivered a successful craft beer festival that promoted ten U.S. ingredients through new-to-market, limited-edition craft beers.

With the easing of Zero-COVID restrictions, China-based trade shows expect considerable international interest. This report includes a list of food, agriculture, fish and forestry shows throughout China in 2023.

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

From September 6-8, 2022, the Agricultural Trade Office (ATO) in Hong Kong hosted the strongest national pavilion at Restaurant and Bar, one of the largest food trade shows in Hong Kong. Seven U.S. exhibitors showcased their quality products to over 8,000 trade visitors.

From September 5-8, 2022, the Foreign Agricultural Service in New Delhi (FAS India) participated in the Food and Hotel Asia – Food & Beverage 2022 Expo (FHA 2022) in Singapore, South Asia's largest international food trade show.