Thailand: American Beef Opportunities in Thailand

Thailand's beef market offers significant growth potential for U.S. beef exports, particularly in the frozen beef segment. U.S. frozen boneless beef has grown by 24% from 2018 to 2023, reaching a total export volume of 1,083 tons in 2023. Beef consumption in Thailand is rising, driven by increasing incomes, urbanization, and a growing demand for premium products, with consumption expected to grow by 8% by 2025. Despite challenges like a 50% import tariff, U.S. beef has opportunities for expansion through strategic promotional efforts and collaboration, particularly in the foodservice sector and tourism-driven demand.