Philippines: Market Brief on Processed Vegetables

Philippine imports of processed vegetables grew 35 percent year on year, reaching $460 million in 2022. Imports increased 40 percent as of August 2023, coinciding with a five percent rise in GDP during the first half of the year. The United States held a 20 percent market share in 2022, and with sales up 22 percent through August 2023, it is expected to overtake ASEAN and become the second-largest supplier of processed vegetables to the Philippines. The best product prospects include frozen potatoes, broccoli, and cauliflower; dehydrated potatoes and other vegetables; freeze-dried vegetables; tomato sauce and paste; pickled vegetables; a variety of vegetable juices; and plant-based infant foods.