Pakistan: Pakistan Pulses Virtual Trade Mission Generates Sales

FAS Islamabad, in collaboration with the USA Dry Pea and Lentil Council (USADPLC), organized the first-ever U.S. Virtual Trade Mission (VTM) for Pakistani buyers of U.S. pulses on November 3 – 4, 2020. The objective of the VTM was to provide buyers information about the high quality and good supply of U.S. pulses with the aim of spurring demand for U.S. pulses from Pakistani buyers. Twenty Pakistani buyers and seventeen U.S. suppliers participated in the event. Pakistani buyers from Hyderabad and Faisalabad, who traditionally source pulses from local brokers, participated in the VTM for the first time and established direct relationships with U.S. suppliers. To date, the VTM has generated over $445,000 in sales of U.S. chickpeas from four Pakistani buyers. FAS Islamabad projects approximately $15 million in sales over the course of the next 12 months, as Pakistan heads into its major pulse buying season.

Pakistan: Pakistan Pulses Virtual Trade Mission Generates Sales