Japan: ATO Osaka Promotional Activities Reach 15 Million Consumers in 2022
This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions. Together with the U.S. consulates in Osaka and Fukuoka, ATO Osaka promoted U.S. food culture via cooking classes and sporting events. ATO Osaka also organized American markets at three regional food festivals, collaborating with local vendors to highlight U.S. ingredients to over 40,000 festival goers.