India: Exporter Guide
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Despite decelerated economic growth, demand for food and agricultural products continues to be strong in India. This demand is spurred by the country’s expanding retail and hospitality sectors which are supported by a growing population (with 50 percent below the age of 25), expanding middle and affluent classes, and rapid urbanization. The country is also witnessing a major shift in consumer preferences with consumers opting for more high-value products that ensure healthier lifestyles. Although these trends are favorable, the Indian market is still difficult to navigate with high tariffs, a challenging regulatory environment, and the close proximity of competing foreign suppliers.
