India: Expanding Consumer Awareness of US Food through the Nature's Basket Taste of America Food Festival

From October 28-December 31, 2021, FAS New Delhi (Post) organized an 8-week, “Taste of America Food Festival” with Indian retailer, Nature’s Basket. The promotion focused on gourmet U.S. food and beverage products in 36 Nature’s Basket stores throughout India. The campaign included a vibrant display of in-store grocery promotions and e-retail advertising that concentrated on select U.S. fresh, frozen, and packaged foods and beverages. The retail campaign attained $400,000 in U.S. food product sales and reached 16 million consumers through print and digital media.