Hong Kong: Love for Wine Prevails Against Pandemic

  |   Attaché Report (GAIN)   |   HK2022-0038

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Hong Kong: Love for Wine Prevails Against Pandemic

The Hong Kong wine market has stayed resilient since the start of the COVID-19 pandemic. The local foodservice business has suffered the most as the operation of restaurants and bars were often curbed to contain the virus. However, wine retail sales injected energy to a sluggish market and enabled the continuation of wine consumption in Hong Kong. During this time, marketers navigated COVID-19 restrictions by reformatting and reimaging promotional events that expanded sales opportunities. Millennials are eagerly fueling the market with interest in wine appreciation and compelling-story-telling brands. As Hong Kong has bounced quickly from previous waves, the foodservice industry and wine traders remain cautiously optimistic about regaining market opportunities in the later part of 2022.

East Asia and the Pacific, Hong Kong
Wine, Beer and Spirits

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