El Salvador: Retail Foods
Link to report:
U.S. Consumer Oriented products continue to feature prominently in Salvadoran retail outlets, registering a new record-high of $281.5 million of imports in 2022. The leading supermarket chain, Super Selectos still has most of the retail market share, followed by Walmart. However, smaller retail stores have increased number of outlets, taking some of the market share. That is the case of Dollar City, convenience store Road Market and online supermarket stores such as KIP and Superea. In 2022, dairy topped the list of U.S. Consumer-Oriented products with 30 percent growth and a value of over $43 million. Processed vegetables and condiments/sauces followed in the ranking showing a growth that is coherent with the boost in the hotel/restaurant sector that has recovered, mainly thanks to the vibrant tourism industry that reported income of over $1.4 billion between January and May 2023.
