Colombia: Make No MiSteak - Digital Marketing Proves an Effective Tool in Promoting US Beef and Pork in Colombia

  |   Attaché Report (GAIN)   |   CO2023-0002

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Colombia: Make No MiSteak - Digital Marketing Proves an Effective Tool in Promoting US Beef and Pork in Colombia

This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.

Western Hemisphere, Colombia

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