Colombia: Make No MiSteak - Digital Marketing Proves an Effective Tool in Promoting US Beef and Pork in Colombia

  |   Attaché Report (GAIN)   |   CO2023-0002

This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.

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