China: Staying Cool - How New Cold Chains Provide Opportunities for US Fresh Products in China's Cross-border E-commerce

  |   Attaché Report (GAIN)   |   CH2025-0023

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China: Staying Cool - How New Cold Chains Provide Opportunities for US Fresh Products in China's Cross-border E-commerce
For the first time, China's leading e-commerce platforms, JD.com and Tmall, successfully imported fresh fruits via the cross-border e-commerce (CBEC) channel. This was partly a result of increased cold-chain availability. Both platforms have established self-operated CBEC cold chain warehouses, positioning themselves to handle more fresh and frozen agricultural imports in the future. Industry experts predict that CBEC cold-chain product imports will significantly drive overall CBEC import growth in the coming years. This report outlines the opportunities and challenges for U.S. fresh and frozen produce in the CBEC market.
Exporting
East Asia and the Pacific, China
Fruits and Vegetables, Fresh Fruit

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