Vietnam: Vietnam Organic Market

Vietnam’s consumption of health and wellness products has significantly increased in recent years as its consumers become more affluent and health conscious. Although organic food and beverages remain a niche segment of the overall health and wellness market, U.S. exports of organic agricultural products to Vietnam doubled in 2020 despite an economic downturn due to the COVID-19 pandemic. A growing middle-class, higher disposable incomes, and increased concerns about health, combined with a limited domestic supply, are key factors that make Vietnam a potential growth market for imported organic food and beverage products.