U.S. Facing Competition from Turkey in Middle East Broiler Meat Markets

  |   International Agricultural Trade Report

Contact:

Rising Middle East Demand

Economic growth and rising incomes in Middle East countries are propelling demand for broiler meat. The region now accounts for about a quarter of world broiler meat imports.                                           

Bar chart showing the rising share of broiler meat exports to the middle east since 2008

Consumers there generally prefer fresh/chilled whole chickens purchased at the local market. However, changes in tastes, preferences, and demographics have lead to an increase in imports of parts and cuts. For instance, younger consumers are seeking convenient cooking alternatives such as marinated and ready-to-cook products, while the rise in casual dining has led to additional purchases of parts and cuts by the rapidly expanding fast food, catering and hotel sectors. These imports are primarily supplied by Brazil and the European Union, and to a lesser extent the United States.

Surge in Turkish Broiler Meat Exports

Turkish exports have exploded over the past seven years as a result of greater regional demand for more inexpensive sources of protein. Turkey has ample supplies of Halal-certified whole birds, unlike some competitors such as the United States. 

Turkey is taking advantage of lower transportation costs to Middle East markets. Moreover, rising domestic production and slowing consumption in Turkey have resulted in large quantities of exportable, price-competitive supplies to markets such as Iraq, Iran, Libya and parts of Central Asia, including Azerbaijan and Tajikistan. 

Bar chart showing the surge of Turkish broiler meat exports from 25 thousand tons in 2007 to over 300 thousands tons in 2013

Line chart showing that production is outpacing consumption in Turkey, thus creating more exportable supplies

Increasing Competition for the U.S.

In Iraq, economic growth and relatively high red meat prices, coupled with weak domestic production, have stimulated import demand. Although Brazil and the United States have long dominated this market, Turkey has supplied virtually all the additional demand growth in recent years.

Bar chart shows that Iraq is now importing more broiler meats from Turkey than from the U.S. Brazil is still the primary supplier.

Currently, U.S. exports to the Middle East are relatively small, as the United States is limited in its ability to supply the type of products desired by consumers. In addition, there are other constraints such as pre-certification costs in Iraq. Turkey’s expansion has allowed it to capture greater market share in that region. Yet, the Middle East’s expected growth will present opportunities for the United States to tap into this expanding and dynamic market.  

Bar chart illustrating that Turkey has gained market share for broiler exports in the Middle East.  Turkey's exports are now comparable to those of the U.S., while Brazil is still the primary broiler meat exporter to the region.

Related Reports

International Agricultural Trade Report

Opportunities for U.S. Agricultural Products in Vietnam and Thailand

Vietnam offers abundant opportunities for exporting consumer-oriented products, despite the challenges of recovering from the COVID-19 pandemic and dealing with high inflation. The Vietnamese economy is poised for significant expansion in the coming decades. With a burgeoning population and a growing middle class, Vietnamese consumers are becoming more discerning about the origin and composition of their food.
International Agricultural Trade Report

Opportunities for U.S. Agricultural Products in Colombia

Colombia is the largest South American market for U.S. agricultural products and the seventh-largest market for U.S. food and beverage exports globally. Since the U.S. – Colombia Trade Promotion Agreement (CTPA) was implemented in 2012, U.S. agricultural exports have grown by more than 235 percent to a record $3.7 billion in 2023.
International Agricultural Trade Report

Diverse Export Opportunities for Food & Beverage Trade with Canada

The Canadian market offers opportunities for food and beverage producers to highlight important production attributes unique to their products. Consumers in Canada increasingly demand more transparency about the origin of food and beverages in their diets and the production practices used to grow and manufacture them.