United Kingdom: UK to Restrict Ads and Increase Taxes for Products High in Fat and Sugar

  |   Attaché Report (GAIN)   |   UK2025-0017

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United Kingdom: UK to Restrict Ads and Increase Taxes for Products High in Fat and Sugar
In the United Kingdom (UK) regulatory changes affecting high-sugar soft drinks and food and drink products high in fat, sugar, and salt food (HFSS) come into effect in April and October 2025. These include an increased sugar tax on high-sugar beverages and stricter regulations on advertising and promotions for HFSS. These changes will affect pricing strategies, product formulation, and marketing campaigns for HFSS products sold in the UK market.
Exporting
Europe and Eurasia, United Kingdom
Processed Food Products

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