United Kingdom: Red White and Chew Finding US Food and Drink the UK

Between February and May 2024, FAS London conducted an extensive survey of UK national food retailers, discount grocery retailers, department store food halls, and independent specialty stores to assess the availability of U.S. food and drink products. While supermarkets generally maintained a selection of U.S. grocery items, the presence of these products in department stores and independent stores had dwindled significantly over the last five years. As a result, U.S. food and beverage companies seeking to expand their presence in the UK market may consider focusing on developing stronger relationships with importers and distributors serving the major supermarket chains, while also exploring alternative distribution channels such as online retailers.