South Korea: Sustainability Efforts and Trends in the Korean Food Market

  |   Attaché Report (GAIN)   |   KS2022-0012

An increasing number of Korean customers are making values-based consumption decisions. Korean customers are willing to pay more for eco-friendly products. As a result, Korean food companies are increasingly making environment, social, and governance factors a priority. U.S. exporters may wish to highlight their sustainability efforts when marketing their products in Korea.

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