New Zealand: Market Opportunities Expand for Imported Meat in New Zealand

New Zealand is both a huge producer and exporter of meat products, exporting 70 percent of production. Despite this, New Zealand is also a market for a significant amount of meat imports to supply consumer demand for a wide variety of products. The United States is a key supplier of pork, sausages, and edible offal to New Zealand. The “low and slow” U.S. barbecue cooking trend has grown in popularity in New Zealand and this has opened opportunities for specialty cuts of U.S. meat as well as sauces and spices to enter the market. In 2020, New Zealand imported US$ 239 million of meat products, of which the United States was the second largest supplier at US$ 36 million.

New Zealand: Market Opportunities Expand for Imported Meat in New Zealand