Malaysia: Food Service - Hotel Restaurant Institutional Annual

Malaysia's hotel, restaurant, and institutional (HRI) sector continues to exhibit strong growth. Tourism has returned to pre-pandemic levels, and both government and the private sector continue to invest to further increase tourism receipts. The food service sector provides many opportunities for U.S. food and agricultural exporters that can provide high-quality products to cater to the diverse Malaysian market. However, some Western food service brands have experienced declines in the past year, while local chains appear to be expanding.