Japan: Japan E-Commerce Market

  |   Attaché Report (GAIN)   |   JA2022-0010

This report features e-commerce trends in Japan and the potential for growth in the market. E-commerce in Japan is an approximately $4 trillion market and Japan is the fourth-largest e-commerce market in the world. Despite ongoing COVID-19 disruptions, 2020 available data highlights that the Business-to-Consumer (B-to-C) e-commerce marketplace experienced marginal increases totaling $180 billion. While e-commerce is growing, growth in the food and beverage sector is an area for continued development, representing an approximately $20 billion market in 2020. Rakuten, Amazon and Yahoo! Japan are the major players in the e-commerce marketplace.

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