Japan: Exporter Guide
The Japanese food market was valued at $789 billion in 2020 with retail sales accounting for $474 billion (60 percent) and foodservice sales accounting for $239 billion (30 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States is the leading agricultural product supplier with a 22 percent market share in 2020. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. This report serves as an all-in-one resource for prospective U.S. exporters to Japan with information on the food and beverage market, business culture, consumer preferences, import regulations, trends, and the U.S.-Japan Trade Agreement. Links are provided to additional resources with further details on each of these topics.