Japan: Exporter Guide

  |   Attaché Report (GAIN)   |   JA2021-0001

The Japanese food market was valued at $789 billion in 2020 with retail sales accounting for $474 billion (60 percent) and foodservice sales accounting for $239 billion (30 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States is the leading agricultural product supplier with a 22 percent market share in 2020. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. This report serves as an all-in-one resource for prospective U.S. exporters to Japan with information on the food and beverage market, business culture, consumer preferences, import regulations, trends, and the U.S.-Japan Trade Agreement. Links are provided to additional resources with further details on each of these topics.

Related Reports

In late May 2024, the Egyptian Government announced its intention to increase the price of subsidized bread (from 5 piasters {$.001} per loaf to 20 piasters {$.004} per loaf) as of June 1, 2024 -- marking the first increase in the price of subsidized bread in Egypt in 36 years.
Attaché Report (GAIN)

Mexico: Mexican Organic Production and Trade

Trade in organic products between the United States and Mexico is flourishing, reaching record highs in 2023. The top five organic exports from the United States to Mexico in 2023 were apples, pears, grapes, spinach, and lettuce.
Attaché Report (GAIN)

Cote d'Ivoire: Food Processing Ingredients Annual

Cote d’Ivoire’s food processing industry is developing and remains a major importer of ingredients for food processing. These imports will continue to grow as the sector is unable to meet increased demand.