Italy: Food Service - Hotel Restaurant Institutional

This report gives an overview of the food service – hotel, restaurant, and institutional sectors in Italy and outlines current market trends, including best product prospects. In 2021, Italy’s consumer food service value sales registered an increase of 23 percent compared to 2020 in spite of the lingering COVID-19 pandemic. Consumer food service players faced the challenge of reviving footfall in outlets: while some looked at price promotions, many focused on improving their menus and the dining experience. Healthy options made their way onto menus, as COVID-19 accelerated healthy eating trends in the country. Indulgence remained important, as many consumers continued to see a trip to a food service outlet as a treat and a means of enjoyment, not least at such a complex and uncertain time.