India: Sweet Opportunities in the Indian Confectionary and Snacks Market

India’s sweets and snacks market continues to expand rapidly thanks to rising incomes and holiday/corporate gifting. COVID-19 accelerated the industry’s adoption of digital marketing/delivery platforms, leading to new partnerships with organized retailers. Manufacturers are increasingly procuring high-value, specialty ingredients in response to an ongoing shift in consumer tastes and preferences, including increased demand for healthier sweets and snacks options. Opportunities for U.S. exporters exist in consumer-oriented products, especially tree nuts, fruits, and seasonings.