India: Exporter Guide
Link to report:
The COVID-19 pandemic and ensuing nationwide lockdown has impacted local demand for imported food and agricultural products. The pandemic has shifted consumer preferences towards healthy/mindful eating habits through the incorporation of immunity boosting, protein-rich, natural, vegan, and organic food products. This consumption shift along with a sharp increase in online shopping presents new opportunities for U.S. exporters. India is a rapidly growing market for imported food products but it remains a difficult market to navigate with high tariffs, a challenging regulatory environment, and competition from foreign and domestic suppliers.
