Germany: Organic Store Brands Drive Recovery of German Organic Market
After organic sales declined in 2022, demand began to recover in 2023 and is estimated to continue to have grown moderately in 2024, largely due to decreasing inflation and increasing availability of low-cost store brands. Organic-only retailers are no longer the primary distribution channel, with most sales generated by full-range (organic and non-organic supermarkets, such as EDEKA and REWE) retailers. Discount supermarkets (such as Lidl or ALDI) and drug stores also played a large role in sales because German consumers were still wary of spending following years of very high inflation. Although sales increased in 2023, the number of organic farms in Germany decreased for the first time in 30 years. Organic exports from the United States continue to be volatile.