Germany: Food Service - Hotel Restaurant Institutional

With more than 83 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented food products, particularly nuts, bakery products, organic products, hops and whiskey. The latter two saw a 30 to 35 percent increase in imports from the USA in 2022. Fresh fruit imports from the USA rose by 1,331 percent. German food service sales increased by 15.5 percent in 2022. The main reason being the end of COVID-19 restrictions., Despite the recovery, HRI spending is down 4.9 % from 2019 levels. Full-service restaurants continue to lead in consumer food service sales, cloud kitchens, meanwhile, have become the fastest growing type within the sector. Another sector trend is an increased preference for authentic regional cuisines.