China: Navigating China's Social Media Landscape - A Guide for US Agricultural Exporters

China's social media platforms, such as Douyin, Xiaohongshu, and Kuaishou, are rapidly evolving and becoming key channels for consumer information and purchasing decisions. These platforms are tightly integrated with shopping and livestreaming, offering unique opportunities for U.S. agricultural exporters to reach Chinese consumers. This report will detail important social media platforms, offer strategy and marketing tips, highlight trends, and describe challenges of using Chinese social media channels.