China: Annual Retail Foods Report
China’s retail sector offers great opportunity for U.S. food and food product exporters. However, there remains to be many challenges in reaching and selling U.S. food products in the retail sector. Demand for imported food and beverage is expected to remain resilient. Consumers in China perceive imported products to be safe and of high quality. The major drivers of China’s retail growth include rapid urbanization and an increase in the number of middle class consumers. China’s consumers expect their food purchases to be easy and convenient. As a result, electronic commerce (e-Commerce) has become an important tool for businesses in the retail sector to use and to adapt to in order to reach their customers.
