Sub-Saharan Africa - November 2015
Deputy Secretary of Agriculture Krysta Harden will lead a trade mission to Accra, Ghana, November 17-20 to expand export opportunities for U.S. agriculture in sub-Saharan Africa. Participants will meet with potential customers from more than a dozen countries across sub-Saharan Africa, forging relationships and learning about the market conditions and business environment in the region. This first-hand intelligence will help them develop strategies to start or expand sales to these key markets.
Why Sub-Saharan Africa?
With a strong economic outlook, a growing middle class, and surging demand for consumer-oriented foods, sub-Saharan Africa is one of the fastest-growing regions for U.S. agricultural exports. Over the past decade, U.S. agricultural exports to the region have grown by more than 50 percent, totaling $2.3 billion in 2014.
Demand for consumer-oriented products is especially robust in the region with U.S. exports growing by nearly 90 percent in just five years, from $480 million in 2010 to a record $909 million in 2014. Last year, the United States exported record levels of poultry meat, prepared foods, condiments and sauces, processed vegetables, wine and beer, and tree nuts to sub-Saharan Africa.
Top sub-Saharan Africa markets for U.S. agricultural and related products last year included Nigeria ($883 million), Angola ($300 million) South Africa ($298 million), Ghana ($151 million), Kenya ($87 million), and Ethiopia ($83 million).
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