Poultry Meat 2020 Export Highlights

Top 10 Export Markets for U.S. Poultry Meat*

(values in million USD)
Commodity  2016 2017 2018 2019 2020 2019-2020 % Change 2016-2020 Average
Mexico 932 933 956 1,077 983 -9% 976
China 34 36 47 10 762 7277% 178
Canada 510 459 405 354 349 -1% 416
Taiwan 127 152 189 187 224 20% 176
Cuba 105 165 155 190 144 -25% 152
Vietnam 79 76 110 140 128 -9% 107
Guatemala 104 118 123 132 111 -15% 118
Hong Kong 426 469 431 353 107 -70% 357
Colombia 66 70 82 114 93 -18% 85
Angola 86 156 184 150 82 -45% 131
All Others 1,411 1,632 1,590 1,536 1,261 -10% 1,486
Total Exported 3,879 4,267 4,274 4,243 4,244 0% 4,181

Source: U.S. Census Bureau Trade Data - BICO HS-10
*Excluding eggs

Highlights

In 2020, the value of U.S. poultry & poultry product exports to the world reached $4.2 billion, unchanged from 2019 and thus failing to return to the pre-2015 highly pathogenic avian influenza (HPAI) outbreak levels. The top three markets, accounting for 49 percent of sales, were Mexico at $983 million, China at $762 million, and Canada at $349 million. The reopening of the Chinese market, the continuation of generally positive trade conditions, and modest growth in global demand as consumers viewed poultry meat as a low-cost animal protein supported sales in 2020. With shipments to many major markets lower in 2020, the key positive development was the reopening of the Chinese market, which buoyed total exports. U.S. exports of poultry & poultry products are primarily comprised of broiler meat (about 74 percent) to mostly developing country markets. Consequently, economic growth and rising incomes in low-and middle-income countries will bode well for growing exports.

Drivers

  • Exports fell to all major markets except for Taiwan and China, the reopening of which was critical to supporting total U.S. shipments. Sixty-one percent ($461 million) of shipments to China were chicken paws, a product for which there is virtually no other significant market. As a result, total exports of U.S. chicken paws reached a historic $958 million in 2020.
  • The United States continued to face market access issues in South Korea, South Africa, Indonesia, Saudi Arabia, and India due to non-tariff barriers and purported sanitary issues.
  • Strong competition from Brazilian exports has elevated the competitive environment along with shipments from rising poultry suppliers including Turkey, Ukraine, Argentina, and Russia.
  • The United States continues to emphasize to the global trading community that the use of risk-based analysis and sound science are the best ways to approach long-standing challenges such as Highly Pathogenic Avian Influenza regionalization and establishment of veterinary drug standards.

Global Poultry Meat Exports

Stacked bar graph showing global poultry meat exports.

Looking Ahead

The volume of U.S. poultry meat (excluding paws) exports is forecast flat in 2021 and prices are expected to decline which will negatively impact the total value of shipments. Exportable supplies of U.S. poultry meat will be constrained as forecasted higher feed prices will stymie U.S. production, forecast to rise less than 1 percent.

While global poultry meat consumption has been relatively resilient as a low-cost versatile animal protein amid the COVID-19 economic downturn, global economic recovery will yield limited gains in short-term demand. However, the USDA Long-Term Projections reflect a positive outlook and forecast U.S. poultry meat exports to grow nearly 25 percent during the next 10 years.

The United States is expected to maintain its position as the second-largest exporter of poultry meat behind Brazil, but U.S. market share of global trade will decline slightly. During the coming decade, growing population and rising incomes, particularly in low- and middle-income countries, will spur increased meat consumption, fostering demand for competitively priced chicken meat.

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