Ukraine: Exporter Guide

Ukraine is in a full-scale war after Russia invades in February 2022. Imports of agricultural products from the U.S. are expected to drop by almost one-third in 2022. A decrease in consumer purchasing power and a focus on cheaper product tiers pushes U.S. imports into the high-end segment. Ukraine adopts EU regulations limiting market access for many U.S. products. Despite the war, the retail, food processing, and HoReCa sectors are still functioning. The retail sector is trying to maintain the U.S. assortment and even to widen it. Fish and other seafood, beef, nuts, dried fruits, whiskey, beer, snacks, and pet food have a good sales potential. The situation will remain dynamic, with logistic challenges until the war is over.