Taiwan: Strong Consumer Power Demands Wide Selection of International Sweets and Snacks

  |   Attaché Report (GAIN)   |   TW2022-0053

Taiwan’s GDP per capita is expected to surpass Japan and Korea, making its consumers with the strongest spending power in Eastern Asia. At the same time, demand for international sweets and snacks are growing as consumers compensate for not being able to travel abroad. ATO-Taipei conducted retail research on popular products and origins to show market opportunities and preferences. This report also includes market trends, possible obstacles, and suggestions for U.S. exporters.

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