Spain: How COVID-19 is Changing Consumer Behavior

One year after the outbreak of the COVID-19 pandemic, Spanish consumers continue to adjust many aspects of their lives including the way they shop for food. The long-awaited rise of Ecommerce, more thoughtful spending, lower shopping frequency, and increased preference for nearby stores are some of the obvious and immediate effects. In addition, consumer demographics will continue to impact consumer behavior in the longer term. The food industry and retailers continue to adapt to meet consumer changing needs and preferences.