Philippines: Market Brief on B2C Cross-border E-commerce for US Food and Beverage Products

Recent developments in cross-border e-commerce expanded Filipino consumers’ access to imported food and beverage products, rising from zero in 2019 to almost $1 million in purchases in 2022. Filipino consumers are constantly on the lookout for new and unique products, and have a strong affinity for U.S. products. These factors present an excellent opportunity for U.S. exporters to cater to this growing demand by promoting food and beverage products online.