Philippines: Market Brief on B2C Cross-border E-commerce for US Food and Beverage Products

  |   Attaché Report (GAIN)   |   RP2023-0052

Recent developments in cross-border e-commerce expanded Filipino consumers’ access to imported food and beverage products, rising from zero in 2019 to almost $1 million in purchases in 2022. Filipino consumers are constantly on the lookout for new and unique products, and have a strong affinity for U.S. products. These factors present an excellent opportunity for U.S. exporters to cater to this growing demand by promoting food and beverage products online.

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