Mexico: Mexican E-Commerce Surges and It Is Here to Stay
Link to report:
In 2020, e-commerce sales in Mexico grew 81 percent over 2019 due to the COVID-19 pandemic and the Government of Mexico’s restrictions during the declared state of emergency. Mexicans opted for online shopping to avoid crowds and contagion. Existing food delivery apps thrived during the strict confinement months and new e-commerce platforms emerged. Social media played an increasingly important role in purchase decision making. The growth of e-commerce during the pandemic is likely to continue into the future, as it has become an important tool for companies due to the changes in consumer habits.
