Jordan: Exporter Guide
The U.S.-Jordan bilateral food and agricultural products trade in calendar year U.S. food and agricultural product exports to Jordan in calendar year (CY)2022 (January-November) at $192 million are down 10 percent compared to $213 million for the same period 2021. Although Jordan has traditionally been price sensitive, Jordanian consumer behavior is changing. Supermarket chains are the main channel for marketing imported food products. These target mainly middle- and upper-income consumers. Younger Jordanians are reportedly engaging in increased aspirational and lifestyle purchases thanks to increased exposure to global trends and brands.