Japan: Gradually Evolving Market for Plant-Based Meat Substitutes in Japan

  |   Attaché Report (GAIN)   |   JA2023-0061

This report provides an overview of recent trends in Japan’s expanding market for plant-based meat alternatives. These products are typically derived from ingredients such as soybeans, wheat, peas and broad beans. In recent years, an increasing number of Japanese food manufacturing and startup companies have launched new plant-based products to provide an alternative to animal-based protein sources.

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