China: Snack Food Market Overview

  |   Attaché Report (GAIN)   |   CH2021-0149

As incomes rise and consumption increases, China’s snack food market is developing rapidly. Snack food sales reached $74 billion in 2021, an increase of 7.9 percent over the previous year. The COVID-19 pandemic has driven consumers to pay more attention to health and nutrition. Consequently, products with nutritional and immune-boosting functions are becoming increasingly popular. Additionally, improvements in the quality and packaging of domestic snack food products have led to gradual market share increase. Japan is the United States’ primary competitor in the China snack foods market.

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