USDA Foreign Agricultural Service (FAS)

United States Department of Agriculture
Foreign Agricultural Service

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U.S. Exporter Assistance

American CafÃ©

The American CafÃ© is a special area within the USA Pavilion where you can display and highlight your products at international shows, without the expenses associated with a full booth. Your sample products will be prepared and distributed to potential importers by USDA overseas or Trade Services Staff (TSS). We will send you feedback and leads immediately after the show, providing you with the opportunity to follow up with potential buyers or importers.

Reasons for your company to be involved in American CafÃ©:

Allows companies to send products for a minimal cost and receive new market exposure.
Receive â€œmini-market researchâ€ - Trade lead forms are provided by your company or FAS (upon request) and are filled out by potential importers and buyers that sample your product. After the show, FAS returns these forms to your company.

What are the costs?

American CafÃ© fees range from $500 to $1,000. Companies also spend about $300-500 on shipping samples and promotional materials to the show site. In some cases, they also send a local/regional representative to present the products in the American CafÃ© and this adds travel, hotel and miscellaneous expenses (like translation). Total cost spent on a cafÃ© by participants would be between $1,000 and $1,500.

Want more information?

Download the brochure in either Word (.doc) or Acrobat (.pdf) format
American CafÃ© opportunities can be found using the Trade Events Database or checking the "What's Hot" page for current recruitment opportunities.

Contact Us
Contact the USDA Foreign Agricultural Service | email us at exportassist@fas.usda.gov