Hester Foods Milks Success in Philippines!
Helping its Philippine customers enjoy milk without the sometimes-uncomfortable side effects is California’s own Hester Foods
. Using the finest ingredients, the company manufactures and markets low lactose, whey based milk seen throughout grocery shelves in the Philippines as HesterFARM. The Philippines is a great market to fill with low lactose products since about 90 percent of the population is lactose intolerant, says Abel Rodriquez, Hester’s Operations Manager.
helped the company through its Branded Program by offering reimbursement for a recent marketing blitz of television commercials. The TV spots were so successful that the company has even sold out of some of its product in the greater Manila area.
“WUSATA helped double our marketing campaign,” Rodriguez said. “It was a big help for us.” In fact, Hester Foods plans to launch TV ads throughout the whole country soon. That couldn't be better news for Rodriguez who says some things in life are better served with a glass of milk; “tummy friendly,” that is.